Monday, August 19, 2013

Undead? Perhaps. Unfashionable? Never!

In a recent issue of Esquire, I saw this image in a full-page ad for Adriano Goldschmied jeans.

Its strategy for selling jeans puzzled me.  A common interpretation of how advertising works, especially glossy magazine advertising, is that it appeals to the viewer's fantasies -- owning this product can help you attract or be like the person in the image.

But what if I do not wish to date nor be a 20-something hipster zombie?

Honestly, this couple looks like something Rick and his band of misfits from The Walking Dead would encounter if they made it as far west as Santa Monica.