I live in Southern California, which has a large Spanish-speaking population.
Incluyendo mi esposa, por ejemplo.
So, Spanish-language television has a large presence here, and I have been seeing billboards for a venture started this year by Fox Television: MundoFox. Thirty-four stations around the country are signed up to carry its programming. But I am puzzled by the logo.
When I saw my first MundoFox billboard I thought it was announcing the grand opening of a Target in Mordor.
I realize the logo is most likely intended to look like the "on" button for an electronic device. You know, in binary code 1 is "yes" and 0 is "no," so 1 = "on" and 0 = "off." So Fox is announcing that it is "turning on" its Spanish-language network.
And even though I know what the billboards advertise, that logo makes me curious less about watching futbol or telenovelas and more about whether I can buy orc-sized tube socks.